Why this exists. Commercial social-listening tools combine data collection, AI analysis and reporting. Claude Code can build almost all of the analysis and reporting. Data access is the limit: news, blogs, Reddit, YouTube and reviews are within reach, while Instagram, Facebook, TikTok and LinkedIn are closed.
So we start where data access isn't a problem: tracking how AI assistants talk about us and our competitors.
Roadmap
Phase 0 · Feasibility and workspace
DoneFeasibility map of 33 social-listening features, this site and the shared repository.
Phase 1 · AI visibility tracker
Up nextRun a set of buyer prompts against ChatGPT, Perplexity, Gemini and Claude on a schedule. Track mentions, rank, share of voice and cited sources against competitors. Prompts come from Semrush keywords and our personas.
Phase 2 · Focused listening
StartedGoogle News Monitor and YouTube Monitor: daily headlines and videos about SBS and competitors in English and French. Still to come: blogs, Reddit, Hacker News and reviews, with Claude sentiment, intent and topics, a weekly briefing and Slack or Teams alerts. Sources with personal data (Reddit, reviews) need a GDPR review and a private dashboard first.
Phase 3 · Closed platforms
Decide laterInstagram, Facebook, TikTok and LinkedIn can't be built in-house. If we need them, we buy a vendor and run Claude analysis on top.
How we work
Issues for tasks
Every piece of work starts as a GitHub issue, so everyone can see what's in progress and who owns it.
Pull requests for changes
Work on a branch and open a pull request. One teammate reviews before it merges into main.
This site updates itself
Anything merged into the docs/ folder on main is published here within a minute or two.
Ground rules: this repository is public
No secrets
API keys and tokens go in GitHub Actions secrets or a local .env file, never in commits.
No personal data
Only what publishers make public about their own content: titles, publisher or channel names, dates, links and public counts. No comments, commenters or posts by private individuals.
No confidential material
No customer names, internal figures or anything you wouldn't post publicly.